Branding Support Services from Osh Business
Great Businesses Start with Vision.
You created something remarkable.
Now it’s time the world sees it as a brand.
We don’t just market — we craft identities that lead.
How a Personal Branding Strategy with Osh Agency can lead to more Clicks
Can You Build a Great Business and a Memorable Brand at the Same Time?
Many try. Few succeed—especially when they go it alone.
The better approach? You focus on what you do best: building a remarkable business. Let Oshbusiness, a team with a proven track record, handle the brand-building side—strategically, creatively, and consistently.
Here’s what you’ll discover about Oshbusiness’s powerful branding services:
- What branding really means in the digital age
- What separates ordinary brands from unforgettable ones
- The 2 core pillars of our signature branding framework
- The 5 key platforms we use to build and amplify your brand presence
- How we craft a custom-fit brand strategy tailored to your business goals
Let’s build a brand that earns attention—and keeps it.
Let’s Build Your Brand – With Oshbusiness Branding Excellence
When You Grab a Coke, You’re Not Just Drinking a Beverage — You’re Experiencing a Brand.
It’s more than 330 ml of fizzy, caffeine-laced water. It’s a feeling — of joy, nostalgia, and connection. That’s the power of branding.
How do we know it works?
Because in blind taste tests, Pepsi often wins. But the moment people know they’re drinking Coca-Cola, the preference shifts. That’s branding in action — where perception outperforms product alone.
Now imagine your business becoming the “Coke” of your industry — the go-to choice, the loved brand, the name people trust.
Ready to own that position in your niche?
Keep reading to explore how digital-age branding works — and how you can start building a brand that’s not just seen, but remembered.
What is a brand?
“Branding is the art and science of shaping perception — how people see, feel, and connect with your product, service, or business.”
– Oshbusiness Branding Team
A brand is a set of features that set one organization apart from another. It can be your name, the tagline, the business logo, the website design, or even the brand voice on social media channels. Or as some marketing pundits define modern branding… All in all, the experience that a customer has with your business is what constitutes the brand.
Now branding as a concept dates back to 2000 BC. Yes, shepherds ‘branded’ their cattle to make them distinctively visible.
From using a hot iron to brand cattle to using different elements to build global brands, we have come a long way.
But even in 2022, the essence of branding remains the same. The need for creating a distinctive image for one’s product or services.
In the digital age, customers interact with brands in fundamentally different ways.
The number and type of customer touchpoints have changed. Customer journeys don’t end with a sale.
Customers continue interacting with brands even after they’ve made the purchase.
And the methods, channels, and strategies for branding have changed drastically too. But here are three things that have remained the same.
These factors are at the core of ClickDo’s branding service.
3 Key Factors in Business Branding
1. People shop from ‘brands’ not companies.
How do we know that?
You listen to musicians you’ve come to admire. You line up for signed book copies of your favorite author. You grab 10% discounts like they’re worth thousands if they’re applicable on your favorite brand’s store. People chase familiarity. This is the fundamental tribalism that defines being a human.
What does it mean for your branding strategy?
In traditional branding, it would have meant blasting ads on TV and having hoardings. In the digital age, being known is possible when your target audience organically comes in contact with your business on social media or via influencers.
Like this ad for a vintage milk brand, for example, aims to create awareness among their existing users about their complete range of products. A great way to increase a customer’s average order value is by playing on the “you know and have tried us before” card.
Such branding also builds brand loyalty. We build brands to live a life of their own. You’ll inspire loyalty if you’re real, raw, and humane. That’s the sort of brand we build at ClickDo and we highlight this in our blog post about royal marketing branding tips.
2. Trust is important.
How do we know that?
Trusted brands inspire more than sales. Here are the findings from an Adobe study.
46% of customers are ready to pay more for “brands” they trust.
What does it mean for your branding strategy?
Online reviews work just as well as if not better than personal recommendations. So, you need positive brand buzz online to be trusted. Here are Britain’s most trustworthy brands according to their Trustpilot scores. Won’t you shop for any of these brands without an ounce of hesitation? Of course, you would. Their brand trust is tall enough to make any doubts seem small. Check our reviews and those of our clients from our case studies section and you’ll find that we’re not just doing the talk.
3. Consistency is the key.
How do we know that?
As per Marq’s Brand Consistency Report, 2021, a consistent “brand” presence is known to boost revenue by 33%.
What does it mean for your branding strategy?
So, you need to understand your customer’s digital journey. And then present yourself consistently across all those channels and touchpoints. See the two cosmetic brands in the image below. You know which one you’ll remember for longer, right? Consistency in branding does go a long way. That’s why delegating the branding strategy to an agency makes sense, more than trying 100 personalities for your brand via disorganized in-house efforts. So, here’s your goal: You need to build a recognizable, trustable, and consistent brand.
How to do that?
You cannot run around the market with a microphone shouting your brand’s praises. Don’t expect to get positive publicity that way! And regular ads won’t work either.In fact,
- 96% of people believe ads aren’t truthful.
- 70 to 80% of people ignore ads shown on their search results.
- And 763.51 billion people were using ad blockers in 2019.
These are the 2 core components of how we begin brand building.
1. Logo
Did you know that 75% of people recognize a brand by its logo?That’s probably why small businesses spend between $300 to $1300 to get a logo designed. And rightly enough, your business logo is the single most important distinguishing factor for your brand.
If people see and recognize your logo, they are more likely to pick your products/services as compared to competitors. Jaguar is a popular British automobile brand that seems to have understood that.
The explosive jump of the feline animal in their logo is a perfect representation of the quick acceleration of their cars. The clever use of 3D art, makes the jaguar seem alive and the embossed silver name oozes authority, boldness, and class. That’s everything Jaguar stands for. Want a logo that’s as memorable? Ask us and check out our web design services.
2. Website
94% of first impressions are related to your website’s design. That’s enough to prove how website design is a key element of business branding. Your website is like your address on the Internet. And if your digital shop doesn’t look and feel unique, how will people remember you apart from the millions of other websites on the Internet? Take the PayPal website, for example. PayPal wants its users to trust it. It is a matter of their money, after all. And for that, they have very smartly used blue in their design as well as for their CTAs.
The trust that the blue colour builds is further enhanced by the simple and easy typography that represents the simple and seamless process that PayPal promises. Of course, ‘blue’ isn’t a standard answer. What sort of a design language should your website speak? Ask our web design experts and web consultants.
5 Platforms for Branding in the Digital Age
Here are the 5 indispensables.
1. Social Media
The average UK user spends 110 minutes on social media each day.
And in that course of time, they are exposed to a lot of businesses. If your branded content attracts the attention of the right users, it can definitely help build more social media awareness and attract more buyers. After all, 86% of people say that they’d remember a brand after seeing branded content as compared to seeing pre-roll ads. So, your voice on social media and the way you interact with customers and prospects do matter.
2. Search Engine Optimization
81% of buyers conduct online research before making a purchase. And where do you think they make the search online? On Google, of course. Or some other search engine. So, it is obvious that if your business website appears in their search results, you are much more likely to be picked.Also, when you show up in organic search results (which is possible with strategic SEO) you build brand recognition and trust.
ClickDo makes it possible with expert SEO consultants who can guide your brand’s SEO strategy. The consulting spans on-page SEO, citation building, link building, social media optimization, landing page creation, content marketing, PR services, and more, so that you can easily trust us with your business needs.
3. Digital Ads
They’re expensive. But they’re the quickest way to be seen by relevant Internet users.An interior design services company would want to show up (even if as an ad) in searches such as these to become more recognizable as a brand, eventually leading to people using their brand name in searches.
A PPC service that actually knows what it’s doing, can get you results like these.
These are the results we achieved for a client’s Google Ads campaign in 3 months of service. We therefore recommend to utilize different avenues for effective online branding.
4. Email Marketing
In the age is short messages and snaps, emails may seem futile. But there are still 4 billion daily email users. And most smartphone users prefer receiving brand communication via email.
In fact, emails are considered the most personal channels for receiving brand communication by…
- 74% of baby boomers,
- 72% of Gen X,
- 64% of Millenials, and
- 60% of Gen Z.
But remember: If not done right, email marketing can quickly gobble up your marketing budget while yielding no results. That’s why you need experts who can help you strategize an email marketing plan that’s a guarantee for success. ClickDo’s team can do that for you. Within a short span of time, we have become the leading name in the niche in London.
Below you can see some results Bostjan got by email marketing for ecommerce websites.
If you want similar results, check out our email marketing services today.
5. Influencer Marketing
The influencer marketing pie has grown substantially over the years. And it is performing better than brand posts according to 60% of marketers. Thus, if you want to build a brand, especially, on social platforms, influencers and micro-influencers should be on your radar.
If you want to start out by collaborating with blogging influencers and getting their audience to read your content, get ClickDo’s guest posting services. We help you find sites that are suitable for guest posting your content.
And we don’t just leave you to do the daunting tasks of working with the bloggers. For that, we offer valuable advice for video marketing, etc. which can be the difference between successful and failed attempts.
How to develop a brand strategy?
By definition, brand and branding seem like something that every business would have figured out. Everyone is unique and so they’d have no trouble building their unique brand. That’s where the power of branding lies.
If your brand image is enough to lure customers in then you know you’ve nailed it with your branding. That’s a result of dedicated, planned, and consistent branding. Want to join the ranks of Apple, Xerox, Coke, and other business biggies and build THE brand for your business?
Most businesses struggle to build a brand. The ones that successfully do it are the ones that lead the charts.
Here are the steps that we follow at ClickDo, to build brands that last.
Pinpoint Your Perfect Audienc
Before you grab a pen and paper to jot down your brand story or start stroking the keys of your laptop, find out who will be at the receiving end of your branding efforts. You don’t just need an audience; you need your target audience’s attention. And thus, the first step to building a brand is finding your audience. This needs to be the audience that will ultimately become your paying customers.
Start by learning who is your ideal customer. Once you know whom to target, your branding strategy will be designed and implemented based on that information. Oshbusiness makes this tiresome task simpler for you by offering SEO analysis as a part of our suite of SEO services. We review the current state of your brand’s awareness first. We also carry out detailed keyword research which sets a solid base for a strong SEO strategy.
Set Clear Branding Goals
Branding can help you achieve multiple objectives.
You can build awareness with branding.
You can target a different audience with rebranding.
You can get people to interact with your business with branding.
And of course, you can make people choose your products over others with the right branding.
But not all of it can be achieved with the same strategy. So, you need to identify your goals. Once you know what you want your brand to achieve, you can then work your way towards a strategy that achieves those goals.
Define Your Brand Identity
Before you tell your audience what your brand is, you need to know it.
Start by defining the goal of your business.
Your mission and vision statement can be the building blocks of your brand strategy.
Clearly define what your brand stands for.
Only after you are confident about your brand’s definition, can you communicate that to your audience.
4. Create Visual Assets for Your Brand
Decided on what brand message you want to communicate, why, and to whom? It is now time to start creating visual assets for your business that will help build your brand.
Start with your business logo and, if needed, get it trademarked.
Based on the colors used in your logo, create a brand color palette.
If yours is a B2C brand, consider developing a mascot.
Remember to create a brand guide so that no matter what icons, images, or digital assets are created for your business, they represent the same set of values and evoke the same feelings.
The team at Oshbusiness understands very well the need to ensure your website is visually in sync with your overall branding. That’s why we offer bespoke website design services. Absolutely no off-the-shelf solutions and definitely no mindless designing.
We understand your brand, incorporate your brand guide in the design brief, and then design a site that reflects your brand. Also, don’t shy away from using video assets—like this coffee brand did to show off their product in use.
Ensure your videos are fully optimized before embedding them on your website to prevent any performance issues that could diminish your brand’s credibility.
Alternatively, entrust this task to a seasoned branding agency like Oshbusiness, with extensive experience and proven success in delivering seamless digital assets.
After finalizing your visual content, strategically position these assets across all relevant platforms. Effective media placement—both digital and traditional—ensures your brand reaches the ideal audience at the perfect moment, communicating your message with maximum impact. Explore our media placement services to see how they can elevate your brand presence.
5. Establish a Distinctive Brand Voice
How should your brand sound? Elegant without arrogance? Playful yet professional? Bold but respectful? Selecting the right tone and language is crucial across every touchpoint—your website, social media, email campaigns, and all brand communications.
Aim for your brand to feel like a relatable, consistent personality. Whether customers engage with your Instagram, website, or emails, they should sense the same authentic voice.
Take Dove as an example—a self-care and beauty brand that consistently champions self-love, body positivity, and female empowerment across all channels. This unified messaging draws loyal customers and builds trust.
At Oshbusiness, we craft compelling brand messaging and define a consistent tone that resonates with your audience, helping you create a genuine, human-centered brand.
6. Put your branding to work
Once you have decided and planned everything, it is time to go all out and use the same branding assets everywhere – on your website, social media, and even packaging.
Dive Into Digital Branding with Oshbusiness!
Now that you’ve mastered the essentials of 21st-century branding, it’s time to take action. You can certainly go it alone, but partnering with experts accelerates your success. Oshbusiness brings the experience and expertise needed to build a recognizable, trustworthy, and consistent brand.
Why choose us?
Because we’ve successfully crafted branding strategies for numerous businesses before—and we have a proven blueprint ready for yours. Simply reach out to our team, and we’ll guide you through a full range of tailored and bundled branding services designed to make your brand known, loved, and preferred by your ideal audience.