Digital Marketer Salary roles vary highly depending on seniority, company size, industry, geographic location, and on some other factors.
But, if you saw on the average digital marketing salaries that may take all these factors into account, you could still expect to earn a decent paycheck. The thing that does not matter is what level you’re at. Here we gave the experts’ take on the average digital marketing salary of the persons who live in the United States.
Salary Data Disclaimer
If you are such a person that has a knack for spinning social posts? Enjoy weaving brand stories into engaging narratives? If so, then you just might be cut out for a career in marketing.
Most of the Companies need savvy digital marketers and are willing to pay competitive salaries for securing their services. But for those who are a new marketer, knowing where to find entry-level digital marketing jobs with high-growth potential can be a bit difficult.
To that end, we have compiled a list of the highest-paying digital marketing entry-level jobs that could give you benefits. This is a list of the skills you shall need to land them, and an explanation of how a digital marketing boot camp could get you started on the road to becoming a digital marketer.
How much does an Entry Level Digital Marketing Specialist make?
As of the survey of Dec 22, 2023, the average annual pay for an Entry Level Digital Marketing Specialist who used to live in the United States is $65,418 a year.
Just in case if you need a simple salary calculator, that works out to be about $31.45 an hour. This could be for a week $1,258/week or for $5,451/month.
The majority of Entry Level Digital Marketing Specialist salaries is now in range between $50,000 to $74,500 with top earners making $90,000 annually across the United States. The average pay for an Entry Level Digital Marketing Specialist may be greatly by as much as 24,500 dollars, which can be suggested, there may also be many opportunities for advancement and increased pay based on the person’s skill level, location and experience.
And also Based on a person’s recent job posting activity, the Entry Level Digital Marketing Specialist job market both in Okara, PK and throughout the entire state is not very active as few companies are currently hiring. An Entry Level Digital Marketing Specialist in the areas where you live makes on average $65,418 per year, or the same as the national average annual salary is about $65,418. ranks number 1 out of 50 states nationwide for Entry Level Digital Marketing Specialist salaries.
To calculate the most accurate annual salary range for the Entry Level Digital Marketing Specialist jobs, our site continuously scans its database of millions of active jobs that are published locally throughout America.
Digital marketer salary in Florida
Maybe a question rises in your mind that How much does a Digital Marketer make in Florida? So let me explain to you that the average salary of a digital marketer in Florida is $61326 per year. And this average salary for a digital marketer is $61,326 per year in Florida. 706 salaries reported, that are updated on December 28, 2023.
Top companies for Digital Marketers in Florida
There are many companies that are for a digital marketer but top companies by all of them are given below:
| LightFire Group | $178,331 per year |
| Gannett | $69,930per year |
| Lawnline Marketing | $66,614per year |
| Chatter Buzz Media | $57,898per year |
| One Firefly | $55,619per year |
| pr.business | $49,911per year |
| Spark Medical Marketing | $45,536per year |
| MyCitySocial | $43,750per year |
| Pr. business | $37,629per year |
What are Top 10 Highest Paying Cities for Entry Level Digital Marketing Specialist Jobs
We have identified the top 10 cities where the typical salary for an Entry Level Digital Marketing Specialist job is above the national average.The list is Sunnyvale, CA, with Livermore, CA and Kent, WA close behind in the second and third positions. Kent, WA beats the national average by upto $15,348 which may be about to 23.5%, and Sunnyvale, CA furthers that trend with another $17,852 (27.3%) above the $65,418 average.
These top 10 cities are having average salaries higher than the other national average, the opportunities for economic advancement for if you are changing your locations as an Entry Level Digital Marketing Specialist appears to be exceedingly fruitful.
So, another factor to consider is that the average salary for those top ten cities varies very little at 11% between Sunnyvale, CA and Renton, WA, reinforcing the limited potential for much wage advancement. The chances of a lower cost of living might be the best factor to use when deciding about the location and salary for an Entry Level Digital Marketing Specialist role.
| City | Annual Salary | Monthly Pay | Weekly Pay |
| Sunnyvale and CA | $83,270 | $6,939 | $1,601 |
| Livermore and CA | $83,226 | $6,935 | $1,600 |
| Kent and WA | $80,766 | $6,730 | $1,553 |
| Vacaville and CA | $80,372 | $6,697 | $1,545 |
| Berkeley and CA | $78,054 | $6,504 | $1,501 |
| Cambridge and MA | $77,543 | $6,461 | $1,491 |
| Santa Rosa and CA | $76,991 | $6,415 | $1,480 |
| Costa Mesa and CA | $75,549 | $6,295 | $1,452 |
| Long Beach and CA | $75,017 | $6,251 | $1,442 |
| Renton and WA | $74,464 | $6,205 | $1,432 |
What are Top 5 Best Paying Related Entry Level Digital Marketing Specialist Jobs in the U.S.
So, We found at least five jobs that are related to the Entry Level Digital Marketing Specialist job category which pays more per year than the typical Entry Level Digital Marketing Specialist salary. With these Top examples of these roles include: Integrated Marketing Specialist, Entry Level Strategist, and Digital Marketing Engineer.
All of these jobs are able to pay between $58,293 which will be (89.1%) and $91,978 (140.6%) more than the average Entry Level Digital Marketing Specialist salary of $65,418. And If you’re qualified, getting hired for one of these related Entry Level Digital Marketing Specialist jobs that may help you in making more money than that of the average Entry Level Digital Marketing Specialist position.
| Job Title | Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage |
| Integrated Marketing Specialist | $157,396 | $13,116 | $3,026 | $75.67 |
| Entry Level Strategist | $139,867 | $11,655 | $2,689 | $67.24 |
| Digital Marketing Engineer | $139,368 | $11,614 | $2,680 | $67.00 |
| Digital Marketing Program Manager | $133,974 | $11,164 | $2,576 | $64.41 |
| Director Of Digital Marketing | $123,711 | $10,309 | $2,379 | $59.48 |
Highest paying Cities For Digital Marketers Near Florida
Here you will come to know about the highest paying companies near florida:
- Tampa, FL
- That pays about $69,346 per year.
- Saint Petersburg, FL
- This city is second highest paying city that pays about $69,185 per year
- Miami, FL
- This city is third highest paying city that pays about $67,990 per year
- Fort Lauderdale, FL
- This city is fourth highest paying city that pays about $67,871 per year
- Boca Raton, FL
- This city is fifth highest paying city that pays about $65,289 per year
- Orlando, FL
- This city is sixth highest paying city that pays about $64,278 per year
- Deerfield Beach, FL
- This city is seventh highest paying city that pays about $63,509 per year
- Jacksonville, FL
- This city is eight highest paying city that pays about $58,507 per year
- Tallahassee, FL
- This city is ninth highest paying city that pays about $56,508 per year
Most Common Benefits for Digital Marketers
Here you will see how much common benefits that a digital marketer get from his job:
- He may get 401(k)
- Or he can also get 401(k) matching
- He is able to get a AD&D insurance
- He can also get Dental insurance
- And also a Disability insurance
- He can have Employee assistance program
- And also a Employee discount
- He is able to enjoy Flexible schedule
Further more common benefits of a digital marketer
- He is able to use Flexible spending account
- He/she is able to have Health insurance
- He can also get Health savings account
- He can also able to have a Life insurance
- He shall receive Opportunities for advancement
- He will Paid time off
- He can also able to get Parental leave
- He can have Professional development assistance
Moreover, They may have also these common benefits:
- A Profit sharing
- A Referral program
- A Retirement plan
- A Tuition reimbursement
- A Unlimited paid time off
- A Vision insurance
- Opportunity for Work from home
Salary Satisfaction
Based on those 984 ratings, 51% of Digital Marketers who used to live in the United States think their salaries are enough for the cost of living.
How Much do Similar professions Get paid in Florida?
Social Media Specialist
The average salary is nearly $18.32 per hour.
Marketing Manager
The average salary is about $67,048 per year.
Marketing Specialist
The average salary is about $62,205 per year.
Social Media Manager
His average salary is $52,752 per year.
Content Writer
The person who provides this his Average pay is $18.84 per hour.
Marketer
This person Average pay is $14.69 per hour.
What is the pay Outlook for Marketing?
As we know that the Marketing jobs shall continue to grow in line with the overall economy. The persons who gain their Expertise in digital marketing will become increasingly important for being a consumer and continue to shift towards electronic media and companies rely more on data collected online. Careers that are also exists in digital marketing usually want at least a bachelor’s degree to enter and offer above-average pay.
High paying entry level jobs in US
Email Marketing Specialist
The average salary of an email marketer is $54,456. As we see from their title suggests, The people who are specialists in email marketing create campaigns that connect businesses with customers and this generates sales. Moreover for writing and designing email templates, email marketing specialists are also tasked with growing customer lists and creating relationships with clients.
If someone who wants to become an email marketer should need at least some experience with platforms such as Salesforce and Mail Chimp, as well as basic knowledge of HTML(Hypertext Markup Language) . Research and analysis skills are also very important and must, as is writing proficiency.
Career Path of email marketing: After having several years of experience, email marketing specialists can also transition into a digital marketing manager role or can become director of communications.
Digital Marketing Specialist
Digital marketing specialist is a brolly term that refers to any marketing professional person who knows how to showcase and sell their products and services online. On the other hand in this role, you shall be asked to perform a range of duties such as search engine optimization (SEO), pay-per-click advertising (PPC), and content production/creation.
These persons who are professionals need to have some SEO and PPC knowledge and are friendly with Google Analytics, Google Ads, and HTML. and need to have An ability to research, write, and edit content is a must, as is expertise with content management systems known as (CMS) such as WordPress.
Career Path for digital marketing specialist: After some time when he gain industry and leadership experience, digital marketing specialists are able to climb the corporate ladder and become digital marketing managers or strategists.
Digital Graphic Designer
The Average salary of a graphic designer is $49,065.
These professionals can develop graphics for social media campaigns, websites, and for email marketing.Like graphic designers hold a lot of power over the look and feel of a company’s brand image. Digital graphic designers are experts with Adobe Suite such as Photoshop, Illustrator, In Design, etc., web-management software, and digital photo and also video editing.That does not mean he just knows about them creativity is a must too!
Career Path: if you Become a graphic designer then that is the place to start for those who ultimately want to become art directors or wana be creative directors.
SEO Specialist
The Average salary of a SEO specialist is $46,330
Search engine optimization are we also say it as (SEO), SEO specialists make sure that content ranks as highly as possible in web searches. Persons who are professionals in seo know how to boost a website to the forefront of Google with keywords, tracking tools, and competitor research.
SEO specialists need to have a handle on all Google tools (such as, Analytics, Ads, Tag Manager) and other SEO technologies like Deep Crawl. Some employers may prefer job applicants with a computer science or programming background, a formal degree is not strictly necessary for being eligible for an SEO job.WHY SEO IMPORTANT IN YOUR BUSINESS
Career Paths for SEO specialist: After some time when you could advance into a managerial position or shoot for a promotion to digital marketing director.
Social Media Specialist
The Average salary of a Social media specialist is $45,274.
This job included more than posting sunset photos on Instagram or retweeting snappy Twitter memes. If you want to do that job then you need to know, In this job you will oversee an organization’s social media accounts across multiple platforms. This means developing a brand profile, tracking engagement, or also even dealing with consumer complaints.
Social media specialists usually need to have expertise in multiple social media platforms. They also have a knack for Strongest matches influencers for marketing opportunities and for an understanding of paid spend. All social media specialists have to be good short-form writers and have excellent visual sense as it is also a must. Being funny won not hurt, either!
Career Paths for social media specialists: As we know that with other digital marketing jobs, this role also provides savvy social media specialists with the chance to take on more responsibility as a social media director or in marketing manager after spending a few years on the job.
Digital Marketing Salaries in New York City: From Starting Salary to Highest Pay
The New York or New Jersey metropolitan area offers some of the nation’s best digital marketing salaries. According to the U.S. Bureau of Labor Statistics in short form (BLS), New Jersey is the top-paying state for marketing specialists, with a mean yearly periodic Strong matches of $91,360. For New York state, the mean salary may be a little lower, at $78,240.
All we said, the amount of money a person gets is usually proportional with their experience.I.e…, Pay Scale data indicates that digital marketing specialists’ salaries can be in the range from $49,000 to a huge $70,000. This difference persists on higher levels of the corporate ladder, too; digital marketing managers with their less than a year of experience usually start at $49,000, on the other hand experienced managers might make up to $89,000.
Now you might be thinking how much you could make working other entry-level digital marketing jobs in NYC? Here we provide a quick broken-down of what you can expect to earn from a few entry-level jobs.
Digital marketing salary by experience
Nowadays the demand of Digital marketers is high, and their earnings often reflect this. As we know with any job, several factors influence the amount you may expect to earn, according to how much experience you have. Company size, geographic location, and industry all determine your total take.
That said, we have compiled salary data for different roles, from an entry-level to director, that you could easily use as benchmarks for what to expect.
Email Marketing Specialist
Entry Level salary is $63,956
Mid-Career Level salary is $73,036
Senior Level Level salary is $90,204
Digital Graphic Designer
Entry Level salary is $52,088
Mid-Career Level salary is $58,650
Senior Level Level salary is $69,900
Content Specialist
Entry Level salary is $47,932
Mid-Career Level salary is $62,400
Senior Level Level salary is $81,000
SEO Specialist
Entry Level salary is $44,760
Mid-Career Level salary is $66,158
Senior Level salary is $82,682
Social Media Specialist
Entry Level salary is $45,633
Mid-Career Level salary is $55,605
Senior Level Level salary is $68,225
Director of digital marketing salary
I think we need to say Congratulations! If you have worked steadily in this field before, you will be eligible to snag one of the top jobs in the field of digital marketing: a director. Here’s what you can expect in terms of compensation:
- Glassdoor: it offers $181,461 USD base salary for a job of director of digital marketing
- Salary.com: it also offer higher than glass door, it offers $187,132 USD base salary for the post of director of digital marketing
- ZipRecruiter: it offers 123,711 USD base salary for the post of a director of digital marketing
- Payscale: This company usually offers $110,626 USD base salary to a director of digital marketing
VP of digital marketing salary
If you are in the running for a VP of digital marketing roles, you have now reached the acme of your career. Salaries for this type of C-Suite position are usually in the mid-to-top six figures, but they are commensurate with your level of responsibility:
- Glassdoor: it normally offers $260,277 USD base salary for the post of VP of digital marketing role
- ZipRecruiter: Salary that ziprecruiter offers is $193,637 USD base salary for a VP of digital marketing role.
And if you Want to make that jump to a senior-level salary as fast as possible? By reading our full article you will surely come to know about it.
.Digital marketing salary by location
Now Let’s look at some few different regions in the U.S. to know how is the location influences compensation. Most of the Salaries are taken from Glass door, Built in LA, Pay scale, and Indeed.
Digital marketing salaries in Los Angeles, California
Here we will se how much salary will you receive if you live in this location and all these salary are the average salaries for this location:
- Digital marketer will get up to $97,631
- Digital marketing specialist may be get near to $69,728
- And a Digital marketing manager will receive $97,624
- But a Director of digital marketing will receive $163,629
Digital marketing salaries in New York City, New York
- A Digital marketer will have the salary of $101,867
- A Digital marketing specialist will receive $71,712
- A Digital marketing manager is able to have $101,853
- And a Director of digital marketing will receive up to $209,467
Digital marketing salaries in Austin, Texas
- A Digital marketer salary is: $67,244
- A Digital marketing specialist salary is: $61,629
- A Digital marketing manager salary will: $92,881
- And a Director of digital marketing salary will: $190,737
Though the numbers do vary, if you’re looking for a career in digital marketing, make sure that you do your research before discussing salaries. This way, you’ll be well-equipped to ask for compensation that’s commensurate with your experience and geographic location.
Digital Marketing Job Outlook — In New York & the U.S.
Analysts at the BLS predict a bright future for marketing specialists, especially New York. opportunities of Employment are projected to increase by 26 percent through 2026, with over 7,950 job openings expected annually.
Analysts for the Bureau of Labor Statistics affirm this optimistic news, writing that “employment growth shall be driven by an increasing use of data and market research by many industries. They shall be needed to help understand the needs and wants of customers, gauge the effectiveness of marketing and business strategies, and know the factors affecting product demand.”
The New York metropolitan area already ranks among the best nationally for marketing specialists. So It has the highest number of employees in this field and ranks highly in job concentration. By BLS statistics, New York state ranks second to California in marketing specialist employment levels.
Moreover, with remote work on the rise, digital marketing specialists now have more opportunities than ever to live and work in the place where they want, nor than relocating to where their employer’s physical offices are situated.
Competitive Salaries
As we noted above, salaries for any entry-level digital marketing jobs often started from more than $50,000 in yearly pay. Wages rise also higher for those who are willing to take on more responsibilities; to PayScale, a digital marketing manager’s average salary is more than tops $67,000. Experienced managers can be able to make more than $90,000 per year or can also make higher if they live in a particularly high value region.
Bright Job Outlook
Digital marketing professionals are now becoming necessary for just about every industry you could name like from government to finance, healthcare, education, and entertainment. The list is now becomes endless. Entry-level opportunities are now blooming, as they are the prospects for promotions. Career One Stop projects are the national need for marketing managers to increase it by up to 7 percent through 2029. If you deceit to get into digital marketing, then your potential for career growth is sky-high.
Remote Work
With telecommuting becoming more accepted, and in some cases inspirit, you might not need to have to uproot your life for a new job ever again. By the BLS statistics, regions with high concentrations of marketing specialist jobs are Boulder, Colorado, the Silicon Slopes region of Utah, and Seattle. It is quite possible to live in New York and work for a company headquartered by the country — or vice versa.
Job Satisfaction
Most of the respondents for Pay Scale’s career surveys say they are “highly satisfied” with jobs as digital marketing strategists. Those who work as email strategists, social media strategists, and digital graphic designers all give their work high satisfaction grades as well.
How to Get a Job in Digital Marketing
Not sure whether your digital marketing experience can meet a prospective employer’s needs? Let’s ease that answer. First of all The good news is, entry-level digital marketing jobs do not require a resume rich in technical skills. You are apparently better-prepared for a candidacy than you think!
That said, you shall need some formal education. Because with most entry-level jobs in this field,a bachelor’s degree is always recommended.but, if you don’t have the time or inclination to follow a four-year degree in marketing.
Types of Digital Marketers
Masterclass notes that some marketers specialize in their own working field, for example copy writing and graphic design. That allows us to improve your talents and then get paid for your passions. The persons who are Specialized marketers work alone or want to join digital marketing agencies so that they can work alongside people with their other skills.
Management Roles
Now You can also use your leadership skills by becoming a manager or becoming a creative director. And In this role, you can plan projects, strategize with their clients, or can perform research and oversee a team of agents. You will keep your employees focused and take them on track, guiding them to complete projects on the client’s schedule.
Working as a Digital Marketer
Digital marketing offers us a lot of flexibility. You can easily choose where you want to work, how to work and which projects to focus on. Your field might have a positive outlook as more businesses sign up for e-commerce.
Digital Marketer job Description
Do you know What does a digital marketer does? Business owners shall approach you to help them to solve their problems. Common issues that may companies face include:
- They may face a new start-up that has trouble finding customers.
- And an established business’s growth has plateaued like they struggle to find other clients.
- And a company’s social media profiles can not seem to gain their followers.
- And an operation has shifted its brand or can target an audience and needs to help in reaching a new demographic.
- And A successful business may want to try something fresh.
- And an established company’s marketing is also outdated, and they may want to keep up with the times.
And As a digital marketer, you shall start analyzing your clients’ needs. And know What they are trying to achieve? and What are their end-of-year goals? Afterward, you will be impressed by their current marketing strategy to see why they have failed to find an audience. and You will use this information and that your knowledge about the online market to improve their advertising.
Responsibilities
And As a digital marketer, you are particularly valuable because you do not just create advertisements as you create high-quality web content that can make people want to follow your client. Most importantly, your marketing makes the customers feel good about themselves. And With your clever techniques, educational blogs and honest communication, you could show your followers that your client respects them and appreciates their business.
You will track customers’ metrics throughout the process. St. Bonaventure University lists web traffic, site loading speed, referrals, bounce rate and more like length of visits as important metrics that may show you what your strategy has achieved.
Digital Marketing Work Environment
And like a digital marketer, you will work from home or in an office environment. Freelancers commonly work from home. You can also meet clients face-to-face, but you will perform most of your work in your office, which you can also customize as you wish. And Other possible options such as coffee shops and public work spaces.
And If an agency hires you, they may allow you to work from home and can even provide the equipment that you may need.But, you might have to work in their office. That involves interacting with your coworkers and working according to your employer’s schedule. and Your employer may also provides you benefits such as free lunches.
Who are your colleagues?
And You will likely work with the various content creators, for example writers, illustrators and filmmakers. And If you are not a marketing leader yourself, you will interact with managers and creative directors who guide the project along. Office colleagues that may include HR managers and some benefits managers. Some offices also have separate analysts and researchers who may stay on top of industry advancements.
Work Schedule
There are some Digital marketers who work in an office usually have standard 9-to-5 schedules. Your manager might ask you to work overtime and if your project has a tight deadline. At the time when employers need experts who could commit to projects, digital marketing positions are usually full-time, and require at least 40 hours in a week. You may find part-time positions that may help you to gain work experience.
And If you work independently, you could easily choose your hours. Some freelancers may prefer regular hours, on the other hand others work when they feel motivated. You may also find yourself working evenings, holidays and on weekends when you have a big project. When you may need time off, you will need to notify your clients; otherwise, the orders shall keep rolling in.
Office jobs usually provide paid time off for their holidays, vacation days and sick days. Independent gigs don’t have paid time off, so plan accordingly.
Benefits of Working for Randstad as a Digital Marketer
Working through Randstad offers you many more benefits such as:
- You may being paid weekly
- You may get flexibility
- You will always a contact person you can fall back on and ask for help from
- You may receive many training opportunities
- And can arrange of jobs in your area
Monitor Digital Marketing Trends
Digital marketing industry trends are essential to keep an eye on when they may indicate changes in your customer behavior and present chances for more adept consumer marketing. For example, short-form video content is the top emerging trend for 2023, according to Hubspot’s Marketing Trends report. The study also shows that customers interact with companies chiefly through social media, with mobile searches driving more web traffic than those from tablets or from desktop computers.
Start Your Career in Digital Marketing
Extra from the upper professions, there also exist alternative job profiles in digital marketing that are focused on some particular areas. These are influence marketers, email specialists, CRM consultants, and pay-per-click specialists. You could easily discover a fulfilling job path in digital marketing according to your preference for creativity or technology, clicks and revenue, or brand recognition.
You may also have a lucrative and fulfilling career as a digital marketer and if you dedicate yourself to gaining the present computer skills. As an increasing number of businesses you can see the possibilities of social media marketing, digital advertising, and may higher search engine results, you should anticipate lots of growth chances.
And If you are interested in kick starting your career as a digital marketer, our Digital Marketing program will be the best way to do it. It is designed to ultimately land you a job you will love post-graduation, and you get one-on-one mentorship throughout your journey.
FAQs-Frequently Asked Questions
Do digital marketers make good money?
What Is the Average Salary for a Digital Marketer? According to the BLS, media and communication workers had a median salary of $62,340 in May 2021. During the same period, the BLS stated that marketing managers earned an average of $153,440.
Is digital marketing a good career?
Working in digital marketing offers you several benefits, such as diverse positions, excellent incomes, and flexibility. There are several disadvantages to this industry that may not be suitable for everyone. If you are creative and appreciate technology and marketing, you may thrive in a digital marketing career.
Do you need a degree to be a digital marketer?
Without a degree, you may still work toward becoming a digital marketer by showcasing your skills in a portfolio of your previous projects. Programs like certifications and boot camps can help you gain these abilities.
Is digital marketing a happy job?
As a digital marketer, there are essentially no limits of how much you can learn and advance in your profession. moreover, digital marketers are happy in their positions.
Conclusion
A digital marketing strategy is very important for small businesses because it allows those businesses to reach a wider audience with their smaller marketing budget.moreover, a digital marketing strategy may help a small business to track their marketing progress and results more effectively.
